Matt Bourne is the Vice President of Business Public Relations for Major League Baseball. He is responsible for handling public relations matters for Major League Baseball's business groups, which will include promotional activity around the 2008 MLB All-Star Game at Yankee Stadium and the launch of the MLB Network in January 2009.
Bourne joined Major League Baseball from the National Basketball Association, for which he served as Vice President of Marketing Communications. In that capacity, Bourne managed communications efforts for the NBA's marketing partnerships, international business, special events, global merchandising and other initiatives.
Bourne has been involved in communicating some of the biggest stories in the sports business world. Bourne has publicized the popularity of retro jerseys, the landmark 10-year partnership between the NBA and Reebok, the endorsement success of NBA players, the NBA's unprecedented popularity in China, the global popularity of NBA.com and the NBA's partnerships with more than 50 of the world's strongest brands including Gatorade, Sprite and Nike.
Before joining the NBA, Bourne spent nearly four years at National Media
Group, a sports marketing and public relations firm, where he managed PR
campaigns for Nike, Lucent Technologies, Lady Foot Locker, Street and
Smith's and Pepsi.
Bourne is a graduate of Marist College in Poughkeepsie, NY where he earned a degree in Communications with a concentration in Public Relations. Bourne was a four-year starter and two-year captain as a third baseman for the Marist Baseball team.
Bourne and his wife, Jennifer, have three children and currently reside in
Tappan, NY.
